Florida consumers grow more cautious about spending

Florida consumer sentiment fell to its lowest level since December 2023 as residents grew more concerned about their finances, the economy and major purchases.

Smaller generation reshaping future housing market

Gen Alpha has about 2 million fewer members than Gen Z did at the same ages, while high housing costs continue to delay when many young adults establish homes of their own.

Affordable Florida Beach Towns

Florida has over 8,400 miles of coastline and hundreds of beaches ranging from busy and urban, such as Miami Beach, to remote and quiet, such as Cayo Costa State. For anyone looking to buy a Florida home, there are also many choices, including Key West’s historic conch houses, Flagler Beach’s charmi

Spotting legal risks before they escalate

Florida Realtors General Counsel Juana Watkins warned that routine advertising, screening and customer communications can create lawsuits or ethics complaints even when they do not lead to regulatory discipline. She urged Realtors to understand overlapping rules and seek guidance before acting in le