AI can improve the pitch but undermine the transaction

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

How agents can connect with younger homebuyers

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.

US New Home Sales Beat Estimates

The US Census Bureau and the Department of Housing and Urban Development reported that June’s new home sales of 628,000 came in above the estimate of 610,000, a 5.6% decrease from the June 2025 rate of 665,000 but a 1.6% increase from May’s rate of 618,000. The post US New Home Sales Beat Estimates

Rich People Expanding Their Home Bases

According to the people at Coldwell Banker, some wealthy homebuyers are expanding their home bases, combining parcels to gain privacy, security, water frontage, space for guesthouses, staff housing, gyms, spas, gardens, and sports courts. Some are also purchasing nearby land to preserve views or pre