Florida home sales rise for 11th straight month

Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.

AI can improve the pitch but undermine the transaction

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

How agents can connect with younger homebuyers

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.

US New Home Sales Beat Estimates

The US Census Bureau and the Department of Housing and Urban Development reported that June’s new home sales of 628,000 came in above the estimate of 610,000, a 5.6% decrease from the June 2025 rate of 665,000 but a 1.6% increase from May’s rate of 618,000. The post US New Home Sales Beat Estimates