Seven business practices agents should rethink

Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.

Five Florida metros lead in out-of-area new-home views

Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.

Hyperlocal content boosts AI search visibility

AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.

A smaller audience can build a bigger business

On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.