Entry-level buyers look beyond home price

The lowest-priced home does not always offer the best value, said housing market analyst John Burns, of John Burns Research and Consulting. Entry-level buyers are weighing what the home will cost each month, how well it fits their future plans and how comfortable they feel making the purchase.

Million-Dollar Home Sales Surge In Florida

Sales of million-dollar homes and condos surged throughout Florida in July. Closed sales of Florida condos and townhomes priced at $1 million or more increased by more than 31% from 2025. Single-family house sales over $1 million increased by more than 27%. Sales of $500,000 to $1 million condo and

DeSantis says he will campaign for Amendment 3

The governor said he plans to get involved in the campaign for the property tax amendment, which Florida Realtors supports.

Your AI listing video needs guardrails

Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property.