Older buyers are prioritizing long-term livability in home searches

Homebuyers over 55 are placing greater emphasis on aging-in-place features, maintenance needs and long-term lifestyle fit when searching for homes, creating new opportunities for Realtors who understand these housing concerns.

Homeownership Month highlights buyer opportunity

The June recognition gives Realtors a timely opening to discuss ownership, wealth-building and realistic next steps with renters and future buyers.

Mortgage rates ease after 9-month high

The average 30-year mortgage rate fell to 6.48%, while rates on 15-year mortgages fell to an average of 5.79%. When mortgage rates decline they give homebuyers more purchasing power.

Your own curb appeal can win business

Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.