Builder Sentiment Loses Ground at Start of 2026

Builder confidence weakened as affordability pressures persisted, yet lower rates, price cuts and incentives are giving buyers more leverage.

Older Owners Drive Recent Household Growth

Older owner households are driving growth and holding homes longer, while younger households enter as renters, shaping inventory, turnover and rental demand.

Why Authentic Content Will Win in 2026

Realtors are using AI to save time, but experts say posts perform best when agents add personal insight, local knowledge and an authentic voice.

Pending Home Sales at Lowest Level Since 2020, but Still Higher Prices

More bad news for the housing market, with fewer new home listings and active listings. Pending home sales are at the lowest level since the beginning of the pandemic in 2020. Still, median home sale prices increased by 0.5% to $428,742. The post Pending Home Sales at Lowest Level Since 2020, but St