Tech tools that help Realtors reduce safety risks

About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.

Buyers want more than a ‘dream home’ pitch

A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.

Realtors know real estate. Why not invest?

During a Florida Realtors Live interview at the Florida Realtors Convention & Trade Expo, Realtor Cynthia DeLuca shares how long-term rental ownership can generate cash flow, build family wealth and help investors reach financial goals.

Study finds an advantage to buying sooner

A study found buying sooner beat waiting two years in 74% of Florida scenarios, though it excludes several major homeownership costs.